Thursday 25 April 2013

How did you attract your target audience?


For our film opening, we used questionnaires, which we handed out to students between the ages of 16-18 to find our information about the audience we was targeting and what type of film they would be interested in.

From the information we collected, we then used the information to put into a pie chart and analyzed the data we collected. From the analysis of the data, we then based on decision.










We also created a Twitter page to attract our audience. Twitter is common for ages we are targeting, so we thought it was a good idea to use that particular social website to attract our audience. Through this social website, we could also keep audience informed about the film's updates.


To attract our audience, we also showed our video to 2 students and our media to receive feedback on how we could improve. The video was showed was our previous opening for our previous video. The feedback we received was the film opening didn’t particularly have a hook, which made it less interesting and due to that feedback, we decided to change the idea to the current one we have now.

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